Design for experience, æsthetic, and transformation by Matt Legrand.

I approach design as a method of problem solving and understanding through visual language.

Creative Director at Form & Construct.


Design consultancy, fashion, minimalism, typography, objects, print, digital, code as poetry, people, and the planet.

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Drew Reilly is an accomplished cinematographer in New York.

The minimalistic wordmark leverages the creator's identity, characterized through the use of the foil stamp letterpress process. The wordmark extends well to interactive play between type and moving image when used in tandem with video content.

Biotechnology devices should do more than the bare minimum. They should be restorative and transformative, tearing down obstacles to our growth and productivity.

Common Sensing is the team joining forces to build those devices.

The aura of privelege and fashion normally associated with the design of consumer electronics is eschewed, and instead, radically user-centric design drives the attitude and approach in the development of these interfaces.

A noösphere is a sphere of human thought.

Noospheres is a platform for collaborative design thinking and democratic problem-solving.

Every week, a new challenge is selected via community vote. When the challenge is activated, users can participate in the design problem-solving process by contributing concepts. Very active participants can even add ideation and approaches they've created and tested in the field.

Users are rewarded through recognition for their contributions to the challenge, and by showcasing their real-world activities on the completed challenge report.

The web platform's different content types are made visually distinct, but presented in a mixed stack of cards that can be easily sorted and browsed. Projects contain multiple content pieces, and are represented with a stack of multiple cards.

The kinetic typography used for the identity is reactive to the mouse, morphing and rearranging to the user's stimulus. The particles are a visual representation of the additive nature of collaborative problem solving — the whole is greater than the sum of its parts.

Quest Magazine is the quarterly journal of urban adventure photography. It offers a periodical archive of exerimental indoor/outdoor lifestyle works.

The knockout wordmark lets the featured photographic piece shine through, keeping a consistent but always fresh first glance.

William Powell created The Anarchist Cookbook at the age of 19, during the height of the Vietnam War counterculture. It was filled with how-to recipes for everything from small homebrew explosives to rotary telephone hacking. He later attempted to have all published copies pulled from shelves.

The New Anarchist Cookbook: Recipes for Revolution in the Digital Era is a catalog of modernized techniques for tipping the scales back towards citizen power in a police state. It focuses on tactics tested and proven effective for demonstration and self-protection and during political protests like Occupy Wall St. and the Arab Spring, and covers novel aspects of activism like wearable technology, drones, and internet communication.

By creating a fresh manual for political struggle, The New Anarchist Cookbook seeks to reopen a discussion of the important distinction between activism and terror.

Form & Construct is an interdisciplinary design firm that specializes in design thinking — using the toolkit of design to solve any type of problem.

An identity was created with a custom ampersand glyph for the Helvetica typeface.

Check them out at

Lightbox is an opinionated experiment in haptic interface design. It consists of a wall-mounted lamp with a vertical array of touch-sensitive LED pads.

It was created as a demonstration of the potential in industrial design to create human-object interaction so intuitive that even those unfamiliar with electricity could instinctively operate it. By removing the usual switches, knobs, buttons, or digital interfaces, the lamp itself becomes the interface — to illuminate or darken the source of light, just touch it. The interaction is reinforced through the tactile feedback loop.

Studio Cult is a curated magazine of the finest small design studios and their work. It was designed for both print and digital format.

The iPad web app version uses a jQuery/HTML5 wrapper that makes it easy to add an interactive user experience to ordinary print content. It's easy to publish pages directly from InDesign into the platform, allowing any magazine to be easily published and updated without channeling content though an app store.

To read it, simply open the Studio Cult website on your iPad. You'll be prompted to install the magazine as a web app.

The website was built using a responsive layout that adapts to the device it's viewed on, and detects display modes to intelligently display either the app page or the magazine itself.

Identity design for service designer Evan Smogor. The persona is comprised of three roles; the Design Researcher, the Conceptualizer, and the Maker.

The three glyphs correlate to the three persona roles by representing the actions of research, optimization, and production, and reinforce the visual cues of craftsmanship and handmade quality by emulating the style of physically stamped, traditional branding methodology.

Identity design and branding for the social-justice-minded film production studio, Take The Risk.

The design process involved the development of a set of hieroglyphs that could be used interchangeably to describe the facets of the studio and its work.

A typographic, minimalistic lockup was generated as the primary identity and splash screen shown at the intro sequence of the films. The mark can be displayed with any rotating combination of iconography, forming a dynamic display that interacts kinetically with the scenes it overlays.

Ilk is a type family created entirely by code, using the Prototypo framework based on paper.js.

Inspired by the visual lexicon of Eastern science fiction and techno-centric animation works, Ilk adds a healthy dose of dystopia and brutalism to its content.

It is currently available as a beta download in two weights.

Led by filmmaker Robert Vail and choreographer Matthew Flatley, The YoMoCo strives to blend the artistic spheres of movement, film, fashion, creative writing, original music and photography to produce innovative and original works.The company was founded in 2010 out of the need to merge dance with other artistic elements to produce more dynamic, multifaceted art. The collective is comprised of artists that have a passion for their art and an urge to experience other original perspectives.

Art direction for the Youth Movement Collective involved developing an authentic way to display the company's name. This brand construct took into consideration the postmodern, minimalistic visual language of the dancers and video production.

The first of a series of newsprint flyers was produced, detailing the work and members in an appealing printed format.

The personal identities for members' cards each feature a unique, hand-painted Rorschach image, representing the movements of the dancer's bodies, the openly interpretive nature of their choreography, and the physical and interpersonal closeness of the group. The reverse displays the company identity and contact information. This identity is extendable and is also used on posters and mailer packaging.

People’s Wayfinding Project is an ongoing research and environmental design blueprint, with the objective of creating a comprehensive library of elements to accommodate a wide range of situational information design needs. Featuring a directional system consistent with mental models and spatial awareness, it relies heavily on the fundamental principles of visual communication, optics, and cognitive science.

A customized variant of Aktiv Grotesk was used for the typographic elements — Sensible, rational, and optically sound. It offers custom kerned pairs for enhanced legibility across variable size and distance situations. The iconography and relativistic placement of elements transmit a high level of affordance, reducing the necessary processing time to achieve comprehension.

Paper & Plastic is a synesthetic blend of sensory input that ties together the tactile experience of the packaging, the aural experience of the music, and the visual experience of the design. All three senses work together to achieve an altogether different approach to listening that cannot be achieved by sound alone.

Flesh Collective is a group of like-minded artists & designers and their venture to increase meaningful interactions with the public.

"This is Flesh Collective.

"Flesh is not about some artists.

"Flesh is about visceral, emotional influence; the ligaments and tendons of art and society."

Ouvrez Les Yeux, a limited-edition art print series with referential nod to Swedish cocoa packaging.

Giclée print on natural white, 100% cotton rag, acid-free archival paper. Available for purchase.

28″ x 40″

One of the primary goals of interaction design is simply to meet the user's needs. One of the best ways to do this is by leveraging contextual information to modify the experience. “Adaptive design” is a methodology that can significantly improve user experience and enhance the intended purpose of the product by utilizing the technology and information streams that are readily available.

Contextual Design Systems is a forthcoming guide to implementing adaptive design principles into interdisciplinary fields of creative problem solving.

Our Spirit is an organization that gives power to youth by spreading positive messages for self-acceptance through the youth-oriented immediacy of film and the broad reach of the Web, allowing youth to view information on their own where they feel the safest.

A mixtape and poster were designed to be sold in combination as a promotional item for the organization. The tracklist consists of unsigned electronica and downtempo artists gathered from internet communities that provide noncommercial or open usage rights.

Art direction for the LP features typographically-based, geometrical visuals that echo the musical topography of the artists featured in the mixtape.

ArtLab NYC is a non-profit organization committed to building a community of artists and creatives in lower Manhattan by providing affordable workspace.

Members have access to an 18,000 square foot facility with inspiring design to create, showcase, network and affect positive change in the surrounding community.

Dillon Masters was born in 1940 and cut his Zen teeth 30 years ago while living in a Zen Monastery in the Catskill mountains of upstate New York. It was there at Dai Bosatsu that he awakened to the Buddhist understanding of reality following a major spiritual and emotional crisis which brought him to the edge of death.

For cover of the book MoreOver: Finding your worth beneath excess, A visual representation of the zen ideals the author was writing about had to be developed.

The viewer imagines these things through association, from a common visual language we all share. The way figure of the eye, an infinite orbit of a planet, and a window to the scenery can all be "found" within the image works together to send the more abstract concept.

The term "bright green", first coined in 2003 by writer Alex Steffen, refers to the fast-growing new wing of environmentalism, distinct from traditional forms. Bright green environmentalism aims to provide prosperity in an ecologically sustainable way through the use of new technologies and improved design.

This conference presents some of the most prominent leaders in bright green environmentalism. We believe that the convergence of technological change and social innovation provies the most successful path to sustainable development.

Visual communications design for this event encompassed social connections research, identity design, event planning, and the development of a user iPad application. The keynote speakers for the event were chosen based on lists of variables that were visually mapped in an infographic-style chart in order to determine their common personal and professional qualities. This visual research made the design process for development of the conference possible.

Designed for Veridian's #WhyWeDesign Twitter marketing campaign, The promotional poster was to be mailed to design professionals' places of business (design studios). The poster is folded into 12 sections and uses the physical format to sequentialize the narrative flow of information.

Techledge is a tech blog startup.

It needed an identity that could be instantly recognized among the throng of noisy, competitive tech blogs. By converting the two words "tech" and "ledge" into visual iconographic representations, a truly unique identity was forged that is minimal, memorable, extensible, and evocative of the blog's name.

The underscore cursor after the typographic name speaks to the constantly updating, live content of the blog, as if the name were still being typed.

All My Links Ever is a simplistic tumblog that archives links. It uses a tricky jQuery script to load all the posts on one page, so that no pagination links are needed.

Massively weighted underlines for each link separate and distinguish the typographical elements, as well as visually communicating the functional and aspirational nature of the content — An engine for discovery and serendipity, rather than for search.

Base Magazine is a compendium of emerging & established talent in a wide variety of creative fields, from photography and art to creative writing and music.

Fontography is a typographic composition using only components of the uppercase letter F.

Produced with electrical tape and canvas.